We concluded our study of the media by discussing media bias as a result of conglomeration, and the sourcing of stories. For example, we noted how the media often relies on press secretaries or partisan politicians to support or create a story. While there are now innumerable news sources, we noted that media outlets often shape their stories to please their audiences and many news outlets are owned by the same corporate conglomerate thereby only creating the illusion of choice . Additionally , we explored not only how the media needs access to politicians but how the politicians need press coverage to gain public recognition and to promulgate an agenda We then addressed what type of regulations on the media are available given the scope of the First Amendment. I discussed FCC licensing requirements .However, the FCC only can regulate stations using public air waves, not cable or subscription networks. I further discussed the "equal time "doctrine" ,again only applicable to stations using public airwaves.