We analyzed Clare Luce's speech to the Washington DC press core in order to prepare a rhetorical analysis. As we have previously addressed explaining the rhetorical situation of the speaker in the first paragraph we began by noting the exigence, occasion, audience and purpose of the speech. As the speaker has been charged with speaking about what is wrong with journalism to an audience of journalists, we identified how diction establishes the humorous tone of the speaker . Again, noting diction ,we identified language that establishes ethos or shared values of the speaker and the audience. Given the delicate purpose of the speech, to critique the audience, we explored the importance of ethos and tone . I further explained the allusions to Billy Graham and how that allusion in context also establishes a light tone. Last, we addressed the speaker's line of reasoning and why that technique is apt given the audience and the purpose of the speech.