We watched two videos about Unilever and BMW's foreign market penetration to gain insight into how to formulate an entry strategy for Dunkin' Donuts in Japan. The Unilever video was particularly helpful since they had to formulate a new packaging concept for the Indian market based on micropayments and quantities to accommodate the low wages in the country where consumers find it difficult to pay for American size packages. Brandon is developing a strategy of using vending machines in Japan to dispense coffee because the Japanese culture is fast paced and there are over 5 million vending machines in the country.