This morning we are going to look closer into the financial condition of McDonalds while acquiring a better understanding of how McDonalds generates revenues, how they respond to changes in the marketplace or customer preference and what challenges the company has had to face during the last fiscal yearend. The annual report serves an important role not only as a marketing tool but a way to communicate to the thousands and thousands of individuals who own shares in McDonalds. Of particular interest is to learn what short term goals the company has expressed and how they are going to meet them. Is this a good investment prospect for our portfolio? The annual report will help us answer this question.