Marcel and I worked together on his one-minute speech. I recommended that he begin with the audience in mind, and not use so many sentences that began with "I." His speech refers to his travel blog. Questions posed: What two things do you think your audience would like to know or learn as a result of your speech? (be sure to deliver these things). I suggested that they would like to hear a really quick intriguing 'story,' since Marcel is talking about stories that will bring them into almost having the experience of travel to a particular destination themselves. The conclusion needs to be concise and strengthened, making a final point. The audience must be kept primary in thought as the speech is crafted. It needs more concision.