Today we closed out the fall term with an oral quiz reviewing the topics covered which included, Personality, Child Development, and Industrial Organizational Psychology. We reviewed Abby's answers and with each we briefly discussed. Following the quiz, we transitioned to consumer psychology. Here I introduced the topic using visuals for Abby to identify the brand based only on a color (Tiffany bag), Burberry plaid, and Coach. We also reviewed slogans and discussed how they resonate with consumers.