Today we concluded with consumer psychology and transitioned into Marketing and Psychology. We identified the differences between the consumer side and market side. We discussed marketing and three points standard/major points to marketing: investing in advertising dollars, creative energy and time into targeted messages meant to trigger an emotional response. With these three elements we looked at what their expected outcome/hope is: improve sentiments of their brand, convince new audiences, and encourage existing customers to complete repeat purchases. From this we moved to discussing and working to create a faux product and using these points. Additionally, we included key words to consider with our product, target audience, reaching the audience, price points, exclusivity and high profile people to promote the brand and influence audience. GREAT SESSION today. Abby was 100% engaged for the entire class, displayed enthusiasm for the material and appears to enjoy the content and working on the "faux" product.