In 1971, famed Indian musician Ravi Shankar told his friend, former Beatle George Harrison about the war ravaged & disaster-stricken (by storms) country of Bangladesh. Together, they organized two fundraising concerts at Madison Square Garden to assist the people of Bangladesh. Nothing had ever been done like this on such a huge scale and it influenced the "No-Nukes" concerts of the later 1970s and Live Aid concerts of the 1980s. George Harrison then began to headline all-star UNICEF benefit concerts around the world. These concerts were highly successful in raising international awareness of the plight of refugees. The media began to praise Harrison as an ambassador for rock music and good deeds. The live recording of the Concert for Bangladesh concerts raised much needed money for people in need, became a best selling album and a fascinating documentary. It set the standard for using music to bring awareness & assistance to people, causes, and places in need.