Today we continued to discuss and draft the market analysis and product description elements of a business plan. With respect to the market analysis ,I discussed how the rise in the popularity of pickle ball ,mostly by older people. will contribute to the size of the market as Carson's product can be used by both tennis players and pickle ball players. After we discussed how to address possible market competition, Carson completed drafting his market analysis and product description. While we will work on word choice and rewrites later in the week ,today we began editing the product description portion of the plan.