We worked on his discussion. He had to choose three companies from a list of twelve and determine the type of strategy they were using. The strategy types were blocking, running, alliances, and blue-ocean. Brandon chose to research Airbnb, Tesla Motors, and Delta Airlines.
We talked about the business strategy of investing in commercial real estate and Brandon took me on a tour of commercial real estate in West Palm Beach and residential real estate in Palm Beach and Palm Beach Gardens.
We worked on his Glo-Bus project including financial statement analysis (Income Statement, Balance sheet, and cash flow statement), production and labor costs, market share, earnings per share, return on equity, and stock price, marketing budget, quality, and pricing.
We worked on his Papa John's case study including doing a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, analyzing the value chain, and making recommendations for improving performance.