We watched two videos about Unilever and BMW's foreign market penetration to gain insight into how to formulate an entry strategy for Dunkin' Donuts in Japan. The Unilever video was particularly helpful since they had to formulate a new packaging concept for the Indian market based on micropayments and quantities to accommodate the low wages in the country where consumers find it difficult to pay for American size packages. Brandon is developing a strategy of using vending machines in Japan to dispense coffee because the Japanese culture is fast paced and there are over 5 million vending machines in the country.
We discussed his comments on another person's discussion post, two posts about his discussion post, and his comments on another student's term paper problem recommendations. We discussed SWOT (Strengths, Weaknesses, Opportunities, and Threats) Analysis and PESTEL (Political, Economic, Social, Technological, Environmental, and Legal condisderations for marketing plans. We looked up information on Togo's Delis and Chipotle.
The wifi network was down so we looked through the book and looked at concepts from two sections: The International Financial System (International Financial Markets, International Monetary Systems) and International Business Management (International Strategy and Organization, Analyzing International Opportunities, Selecting and Managing Entry Modes, Developing and Marketing Products, Managing International Operations, Hiring and Managing Employees).
We worked on Brandon's term paper covering the topics of company background, country background, potential issues and challenges, opportunities, and sources of information.
We worked on a discussion that is a continuation of his final paper. Today, we had to research the background of the company (Dunkin' Donuts) and country (Japan) he chose to write his paper about. We researched different coffee markets from canned, ready to drink, to retail stores, competitors, vending machines, GDP, inflation, etc.
